Initial Ideas

Name and Connotations:

• Eye on Ludlow - Connotes secrets and gossip, which will appeal to my target audience.
• Student Pop! - Connotes fun and excitement, however, this may be slightly too immature for my target audience.
• Studentz - Connotes a modern, up-to-date magazine.
• St-YOU-dent / St-U-dent - This name would make the reader feel involved as it includes the word 'you'.
• I will ask opinions on these names withing my target audience research.

House Style:

• Consistent use of no more than three colours.
• Colours either purple, grey and and black (brings a modern feel to the magazine, and connotes attitude, which relates to my target audience) or navy, sky blue and white (the college logo colours, so fits well with target audience). I will use my target audience research to help me decide which colour set to use.
• Text font harsh, strong and bold. I would not use a curly, feminine font as this may make my magazine seem more gender specific, which will give me a narrower target audience. Also, a font like this will most probably also connote attitude, as well as being easy to read.

Mode of Address:

• Informal language to connote a more friendly vibe to my magazine, making it easier to read for a teen, who could be easily bored.
• I will not, however, make my mode of address too informal (e.g. use text speak (lyf for life), lack of grammar, etc), as this may have a negative effect on some of my readers' education, as well as being irritating for others.

Content:

• I will relate all of my content to student life, using only things that will engage and interest them. Some of this content could include:-

1. A help page (money problems, college stress, bullying, family, etc).
2. News related stories. What's happening all around the world?
3. Educational features.

• As well as these articles, I will also include a large amount of pop culture within the magazine. This could include:

1. Films and TV.
2. Games.
3. Fashion.
4. Music.
5. Celebrities.

• I may also include pages with frank advice and information on sex, drugs and the other dangers of teen life, however, I will decide this after asking opinions on it in my target audience research.

Central Image:

• My central image will fill my whole cover.
• My subject(s) will be a student(s) of the college, relating to the target audience.
• I will set the image somewhere around the college, most likely outside or around a lot of technology (I will ask opinions on this in my target audience research), as this will appeal to my target audience.
• My subject(s) will be smiling, to connote a friendliness.
• The photograph will be a medium shot.
• I will use a high aperture (around f/1.8) to blur the background and ensure all of the readers attention is on the subject(s).

Price:

• I will price my magazine under £1, as many students have little money to spend.
• I will ask opinions on this in my target audience research.