Research and Planning: Initial Ideas for Music Magazine

I intend to create a magazine that appeals to a niche audience. My magazine will include only un-signed artists and bands that fit into genres similar to pop punk, alternative, electro, hardcore and rock. This sub-genre will appeal well to my niche audience, as, not only is there a lack of competition within this sub-genre, but there are also a lot of amateur bands in my target audience age of 16-23. Artists that fit within my genre include:

• Ghost Town.
• Koopa.
• Call Atlantis.

I intend to include content that will appeal to my niche audience such as:

• Newly signed bands.
• Up-and-coming unsigned bands.
• Tips on how to get signed.
• Gig guides.

I will include no more than four different colours and three different fonts within my house style, as this simplicity can be appealing, due to lack of confusion.

I will keep the mode of address informal and casual to appeal to my target audience. However, I will ensure it is not too informal (text language), as this may put some readers off and insult their intelligence.